Digital Marketing

Ecommerce marketing  is the act of driving awareness and action toward a business that sells its product or service electronically.  Ecommerce marketers  can use  social media ,  digital  content, search engines, and email campaigns to attract visitors and facilitate purchases online. Therefore one can easily say that digital marketing play a vital role in the promotions of online stores and their products. One of the online business which is actively running over social media platforms is  The Quirky Destination  Here they are spreading quirkiness by selling unique products which one cannot find easily at offline stores or market. Their main objective is customer satisfaction. They are changing life style by their cool and funky products.                                 At the initial level, they start branding over various social media platforms includi...

                                DIGITAL MARKETING IN E-COMMERCE “Strive not to be a success, but rather of value”. This quote by Albert Einstein holds true even in today’s day and age. We are in an age where digitalization is the new norm of the world order. The dot-com bubble has opened the world to the world of internet. This has indeed opened up business to pool of opportunities and customers to tap into. Digital marketing is basically using digital tools to gain customer base and convert them into the future clients with enticing and attractive offerings. In the 1990’s the e-commerce started to take shape once the dot-com bubble started. A prime example of this can be seen in the way Amazon functioned. In 1995, it sold its first book and after two decades, Americans roughly spend $341 billion on its website alone. This tells how far e-commerce websites have come. Most of the companies which are ...